top of page
DSC_2233.JPG
ExxonMobil 26.png

NS 50 / 55

Intro 

Intro 

Creative Direction , Experience Design

Singapore 2017,  2022

Arrow down.png
Screenshot 2023-01-25 at 11.36.01 AM.png
Screenshot 2023-01-25 at 11.36.46 AM.png

National Service is 24 hours 7 days a week, round the clock for generations since 1967.. 

It creates ordinary men into extraordinary men of strength when crisis arises. 

For NS55, we look around us in a safe and secure environment through the passing of time, from morning to afternoon to night to morning again, and see the invisible men who will rise to the occasion when it matters to defend, protect and save lives.

We walk through the familiar sights and sounds of Singapore (which we have taken for granted), and we encounter 20 ordinary Singaporeans with extraordinary stories, reminding us that this little red dot is safe and secure because of what they have done, are doing and will be doing, in their duties.  

 

This against the background of history and milestones of National Service over the past 55 years.

Screenshot 2023-01-25 at 11.44.26 AM.png
Screenshot 2023-01-25 at 11.46.06 AM.png
Screenshot 2023-01-25 at 11.45.25 AM.png
Screenshot 2023-01-25 at 11.55.27 AM.png
Screenshot 2023-01-25 at 11.46.41 AM.png

As the sunset approaches, we are thankful for the people who have supported us. We show our appreciation towards these various stakeholders and public for NS.  

 

We provide pledge templates for the visitors to pen their support to NS.

NEXT

bottom of page