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SINGAPORE DAY

Intro 

Intro 

Creative Direction , 

Melbourne 2017,  Shangai 2019

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“When one door closes, another door opens.” – a quote that needs no introduction.

 

Singapore Day 2019 Shanghai is all about how we have achieved and will continue to achieve happiness, prosperity and progress. This led to the idea of a door. 

In welcoming our visitors home, they enter the event space through a gigantic door. We wish for our visitors to visualise this door as an opening that has both an exterior and interior from where they are standing. This symbolic entrance is designed to remind them that despite being in Shanghai, a closed door is meant to be opened – a starting point that leads them back to a place where they will always feel belonged and proud to be Singaporean.

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Within this community park lies a play area - Building in Progress - where children have building blocks at their liberty to create anything they want, be it their individual renditions of a fantasy home, a fort, a castle, or a skyscraper. Having read the bicentennial pop facts on the see-saws, these children’s imagination are further ignited to recreate historical monuments or buildings of the future with the building blocks provided.

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